Mix and Match – Ecology and Fashion

Not so long ago it seemed impossible to be fashionable and ecologically responsible at the same time. During the past two decades, constant efforts by various organizations for environmental protection finally started having some positive effects. One by one, large fashion companies and designers started going green.

Nowadays, ecological awareness seems to be an important factor when designing clothes, shoes, accessories or electronic devices. Even some of the top companies have decided to contribute to raising awareness about environmental issues.

Ecology and Fashion

Sustainability is fashionable

Unfortunately, there are still people who prefer wearing real fur and leather in spite of all those heartbreaking and gut-wrenching videos showing horrible ways of killing animals whose fur and skin are used for making fancy coats. What’s tragic is that there are equally fashionable faux fur and faux leather clothing items that look just like the real McCoy, and still the real fur industry somehow manages to prevail. If we know that around 200 chinchillas have to be killed for a single coat, it’s easy to realize the proportions of this ecological and ethical issue.

On the bright side, some companies realized the importance of sustainable fashion so one of the world’s top sportswear manufacturers, Adidas, has decided to back up a project dedicated to reducing plastic waste in the oceans. And, guess what! They have designed the coolest possible shoes made of recycled plastic from the ocean.


A popular, affordable, fast-fashion brand H&M has also decided to join the efforts in producing environmentally friendly clothes, retaining its signature visually appealing and youthful looks. They started using sustainable fabrics that don’t take a toll on the nature.

If you’re more into designer clothes, Stella McCartney offers totally eco-friendly yet luxurious clothes, bags and accessories. According to the company, their mission is to “build sustainable supply chains, eliminate animal products, reduce toxic chemical use, preserve and protect water and minimize greenhouse gas emissions.”

Now, after we’ve done all that go-green shopping, we have to carry the goodies home. It would be completely hypocritical to pack that into plastic bags. Do you know that they start degrading only after 700 years, and even after that they remain toxic to the environment and animals? Still, you can be both eco-friendly and in vogue by opting for some of those gorgeous printed non woven bags.

This environmentally conscious movement doesn’t stop here. According to Apple, their iPhone series is eco-friendly, and it boasts reduced carbon emissions. A number of fancy green gadgets can be found on the market, so that now you can buy solar recharging kits, wireless bamboo speakers or smartphone cases made of wood.


20 Dollars in My Pocket

Yes, going thrift shopping is a responsible way of behaving towards natural resources as well as towards your own hard-earned money. Our whole civilization is based on consumerism and that in turn results in hoarding an immense amount of clothes and other goods that we actually don’t wear or use. That’s the reason why buying second-hand clothes is a good idea, since it’s both economical and environmentally-responsible.

However, some people find it a bit unpleasant to wear clothes that somebody else wore, and there’s a solution to that, also. It’s called upcycling. This means that old clothes and fabrics are used to (re)create a completely new garment.


There are companies that specialize in upcycling such as Kallio, Beru Kids, Sword & Plough and many more. The benefits of this kind of clothes production are countless. If you know that it takes 2,700 liters of water to make a single cotton shirt, you’ll realize how outrageously senseless buying tons of new cotton shirts is, when piles of barely used cotton garments go to waste.

Moreover, clothes that we buy are mainly made in the third-world countries, where people and children work hours and hours in extremely poor working-conditions, while their monthly wages aren’t sufficient even to buy one of the shirts they make.

The main point is that affordable, eco-friendly clothes and accessories don’t have to be dull or unstylish. Ecology is in these days and we won’t be wrong if we say that green is the new black.


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