The do it yourself movement has opened the door for almost anyone to become a successful entrepreneur in the e-commerce market. What started out as people just trying to help each other save money by teaching techniques, tips, and step-by-step instructions for various services and products has turned into a chance, for those who are committed, to be their own boss.
DIY covers various niches like organic skincare, home goods, clothes, accessories, jewelry, and more, giving everyone the chance to create their own trendy products on a budget. It’s a truly amazing thing, but it’s not for everyone. Most people just don’t want to invest the time, or else they lack the creative skills that are required to take on do-it-yourself projects. What’s too hard for them is good for you; take your crafty originals and create your very own online jewelry store.
Being your own boss
Being your own boss can be a scary thing that many people shy away from, but if this idea has crossed your mind more than a time or two, take chance on yourself. Like the Chinese proverb says, The best time to plant a tree was 20 years ago. The second best time is now. Your time is now; it won’t be easy, and your success won’t be overnight, but if you follow the right steps and commit, you can be a boss.
The online business resource Entrepreneur states that start-up costs for a jewelry company can be as low as $2,000; working from home and selling online can greatly reduce even this amount. It is perhaps one of the cheaper start-up businesses to get into, but there will be quite a bit of competition, so you’ll want to hone your products and marketing strategies. Those who constantly learn, grow, adapt, and never give up, no matter how much they get knocked back, will prove successful in the end. Being a business owner is not for the faint of heart, so go in prepared for really high highs, and possible low lows.
Create Your Own Website, or Use Someone Else’s Platform?
The very first thing you need to decide is which selling platform is right for you. Do you want your own website? Or do you want to sell through a shopping website such as Etsy or eBay? Creating your own website will cost a little more to start, but it belongs to only you. Already established websites, like eBay and Etsy, give you an easy platform to work from, but they don’t belong to you, so the rules can change at any time. If you want to take a dive into the deep end and create your own online store, here are some basic steps.
Create your own online store
- The fun part is deciding on your business name. Before you decide, be sure to see if the domain name is available on sites like Check Domain. You want your website to have the same name as your company, so you don’t confuse your customers. Try to create a name that is easy to search and which has a pertinent keyword. Don’t pick an obscure name; simple, clear, and searchable are the way to go.
- Next, check your state and city laws to see how to register your online business, and get a tax ID number. Pick a web hosting company, preferably one that offers site building tools, and templates, as well as customer service representatives to help you set up your site. WordPress websites on Bluehost or Rainmaker are good choices, but there are several to choose from. Do your research and pick the one that’s right for you.
- Purchasing a domain name and securing a web hosting site are relatively inexpensive, and going the do-it-yourself route on your web design is a good starting point, but, if you can afford a web designer, do it! You can be heavily involved, or allow them the freedom to create something completely unique and specific to your company’s vision. It’s paramount that your site has a shopping cart for purchases.
- You need at least three pages for your website. Your homepage explains what your company is about in a fun and engaging way, your portfolio page displays your products and their descriptions and prices, and your contact page lets consumers know how to get in touch with you.
Getting Your Products Ready for Sale
Now that you know how to set up your website, it’s time to get your products and information in order, as well as your content. Select at least 10 of your designs; use pieces with the highest quality materials you can that fit your budget. Today, you can find high-quality gemstones, beads, pearls, and findings at great prices.
Categorize your products by either price or group; for example, necklaces, rings, bracelets, etc. Give them all descriptions. You need at least three pages for your website. You can photograph your items yourself, or hire a photographer. There is a technique to it, so, if you do it yourself, research the technical and creative ways to present your items.
It’s Time to Sell, Sell, Sell
Every successful creative person has learned that selling your wares means half creating and half marketing. You can have the best products in the world, but, if potential customers can’t find them, you won’t sell a thing. Teach yourself social media marketing with the vast resources online, or hire a social media marketer, if you can afford one. Start a blog. You can write the content yourself or hire content writers. Help your website’s visibility to search engines with some simple SEO, and start a newsletter to stay in front of your customers.
Having a successful jewelry business online is no easy feat; however, if you stay committed, you will find that the hobby you love may also give you financial freedom. Albert Einstein once said, “Logic will get you from A to B. Imagination will take you everywhere.” Take the magic carpet ride!
If you already have an online jewelry business, what other tips can you offer budding entrepreneurs?